Apple beats Samsung first since 2010 by selling 235million phones

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In 2023, Apple turn into the top- selling smartphone company, beating Samsung for the first time since 2010. They packed nearly 235 million iPhones, catching 20 of the global demand, while Samsung fell to later place with226.6 million shipments.

Despite some countries showing reduced demand for iPhones due to low cost substitute, Apple’s overall sales remained robust, indicating their capability to navigate production challenges better than rivals like Samsung and Chinese brands like Xiaomi, Vivo.

While facing hurdles in China, Apple’s largest demand, where Huawei gained demand, the company managed to expand its market share through aggressive offers and a rising demand for high- end smartphones. Research establishment IDC stressed that Apple’s success is linked to the growing trend of premium equipment, constituting over 20% of the global demand.

Apple prevalent a strategic approach to boost its sales, offering enticing trade- in deals and interest-free backing, especially in the face of heightened competition from Huawei in China. Despite the smartphone demand passing a 3.7% global growth, Apple was not entirely vulnerable to the overall decline in demand for smartphones.

Apple’s capability to outperform Samsung was attributed to its controlled pricing strategy for decoration smartphones, in discrepancy to Samsung’s rising prices.

Apple faced challenges in China due to the demand of Huawei, but their adaptability in the request was apparent. The company’s achievement in surpassing Samsung marked a significant corner in the smartphone assiduity.

It reflected Apple’s complete running of demand fluctuation, especially in the face of global economic factors impacting smartphone demand. Apple’s success underscores the significance of strategic pricing, seductive offers, and a focus on decoration bias in the largely competitive smartphone geography.

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